Hormel
is adding a new twist to their marketing of black label bacon - a bacon-scented
Google cardboard VR headset.
While
consumers can get a feel for the brand by watching this video, the limited
edition headsets will turn viewing into a "multisensory bacon experience." And viewers will be able to buy the bacon in
the "first-ever mobile virtual reality shopping experience."
Check
out the video here...
And
you can learn more about the brand here...
Here's
the link to the blog I wrote about Oscar Meyer's "bacon for father's
day" effort in 2013, with a few comments from students...
So
what do you think? These are certainly
out-of-the-box ideas. Would you be
interested in getting a headset? Do you
think they will sell more bacon? And
what do you think of the tonality of the Hormel video? I am struck by how upscale the product
appears, almost as if it's a status symbol.
Wohl,
J., Neff, J., Schultz, E. (2016 November 2)
Lowdown: Has a Certain Enticing Aroma Been Missing From Your VR
Experience? Have No Fear, Bacon Is Here. adage.com. Retrieved November 11, 2016, from http://adage.com/article/cmo-strategy/lowdown-bacon-scented-virtual-reality/306588/
