Speaking of bacon...

Hormel is adding a new twist to their marketing of black label bacon - a bacon-scented Google cardboard VR headset. 

While consumers can get a feel for the brand by watching this video, the limited edition headsets will turn viewing into a "multisensory bacon experience."  And viewers will be able to buy the bacon in the "first-ever mobile virtual reality shopping experience."

Check out the video here...  

https://www.youtube.com/watch?v=QXkzFGshtVQ&index=1&list=PL83nq_dxNGhSuQ8AFk_pSXV0S3zAmBRto

And you can learn more about the brand here...

http://blacklabelbacon.com/

Here's the link to the blog I wrote about Oscar Meyer's "bacon for father's day" effort in 2013, with a few comments from students...

http://pjlehrer.blogspot.com/2013/06/will-you-buy-your-dad-bacon-for-fathers.html

So what do you think?  These are certainly out-of-the-box ideas.  Would you be interested in getting a headset?  Do you think they will sell more bacon?  And what do you think of the tonality of the Hormel video?  I am struck by how upscale the product appears, almost as if it's a status symbol. 

Wohl, J., Neff, J., Schultz, E. (2016 November 2)  Lowdown: Has a Certain Enticing Aroma Been Missing From Your VR Experience?  Have No Fear, Bacon Is Here.  adage.com.  Retrieved November 11, 2016, from  http://adage.com/article/cmo-strategy/lowdown-bacon-scented-virtual-reality/306588/

Will you buy your dad bacon for Father’s Day?

The folks at Oscar Mayer must have been putting in a long night when they came up with the idea of bacon gift boxes.  The three limited-release gift packs, available exclusively online, each contain 18-20 slices of bacon along with one of three gifts in a velvet jewelers box.  The three gifts to choose from are a stainless steel money clip, a pair of cuff links, and a multi-function tool.  (Lukovitz, 2013)

It certainly sounds like it might be right up dad’s alley.  What do you think?  Will you bite?

Lukovitz, K. (2013, June 5)  Oscar Mayer’s Men’s Gift Packs ‘Say It With Bacon’  mediapost.com.  Retrieved June 5, 2013, from  http://www.mediapost.com/publications/article/201826/oscar-mayers-mens-gift-packs-say-it-with-bacon.html#axzz2VPCgXRI7