Do you want fun facts about your food, or recipes? It depends. How old are you?

According to a new study by mediapost.com, Women under 35 want fun facts and stories, and conversation starting questions, in their social media food content, while women over 35 want coupons and recipes.

Millennials are also more likely to be influenced by reviews from knowledgeable people than are women 35+.  And, Millennials are significantly more likely to post content to brand/company pages to express satisfaction, make a product suggestion or to try to get a special offer. (Freud, 2015)

So what do you think?  Does this ring true?  Why do you think Millennials are behaving this way?  And how does their behavior relate to the research that we've been discussing?

Freud, A. (2015, October 30)  One-Size-Fits-All Doesn't work for Millennial Women: Food on #Fleek.  mediapost.com.  Retrieved November 5, 2015, from

http://www.mediapost.com/publications/article/261537/one-size-fits-all-doesnt-work-for-millennial-wome.html

Is the World Ready for a Men’s Cooking Magazine?

On the heels of our discussion about the emergence of dads as the new moms (Thomas, 2012) comes word that Men’s Health magazine has been increasing their cooking editorial coverage with features such as the “Guy Gourmet” blog and how-to-cook videos created by well-known chefs for the iPad. 

Their newest addition, timed to coincide with the June distribution of the magazine’s Guy Food Guide,  is a local event -- the first Men’s Health Cooking School, scheduled to take place on June 9^th at the New York International Culinary Center. (Sass, 2012)

How interesting.  But given the fact that the traditional cooking magazines have all seen ad pages for food products drop in first quarter 2012, is it a good idea?  What do you think?  Are men ready to take over cooking chores too?

Thomas, S. (2012, May 12).  Are Dads the New Moms?  Wall Street Journal.  p. C3

Sass, E. (2012, May 30).  ‘Men’s Health’ Hosts Cooking School.  mediapost.com.  Retrieved May 31, 2012, from

http://www.mediapost.com/publications/article/175813/mens-health-hosts-cooking-school.html