On the heels of our discussion about the emergence of dads
as the new moms (Thomas, 2012) comes word that Men’s Health magazine has been increasing their cooking editorial coverage
with features such as the “Guy Gourmet” blog and how-to-cook videos created by
well-known chefs for the iPad.
Their newest addition, timed to coincide with the June distribution
of the magazine’s Guy Food Guide, is a local event -- the first Men’s Health
Cooking School, scheduled to take place on June 9th at the New York
International Culinary Center. (Sass, 2012)
How interesting. But
given the fact that the traditional cooking magazines have all seen ad pages
for food products drop in first quarter 2012, is it a good idea? What do you think? Are men ready to take over cooking chores
too?
Thomas, S. (2012, May 12).
Are Dads the New Moms? Wall Street Journal. p. C3
Sass,
E. (2012, May 30). ‘Men’s Health’ Hosts
Cooking School. mediapost.com. Retrieved May
31, 2012, from
