According to a new study by mediapost.com, Women under 35 want fun facts and stories, and conversation starting questions, in their social media food content, while women over 35 want coupons and recipes.
Millennials are also more likely to be influenced by reviews from knowledgeable people than are women 35+. And, Millennials are significantly more likely to post content to brand/company pages to express satisfaction, make a product suggestion or to try to get a special offer. (Freud, 2015)
So what do you think? Does this ring true? Why do you think Millennials are behaving this way? And how does their behavior relate to the research that we've been discussing?
Freud, A. (2015, October 30) One-Size-Fits-All Doesn't work for Millennial Women: Food on #Fleek. mediapost.com. Retrieved November 5, 2015, from