If I give you a doughnut will you get vaccinated?

 

Big news.  Krispy Kreme is offering a free original glazed doughnut to anyone who presents a valid Covid-19 vaccination card.  Yum.  They're my favorites.

That's on top of giving away "more than 30 million doughnuts to healthcare workers, first responders, teachers, coaches, graduating seniors and more" in 2020.

No wonder we're all gaining weight during Covid.

They are also offering employees four hours of paid time off to get vaccinated. (Ellwanger, 2021)

In a recent survey, Pew Research found that 30% of Americans do not intend to get vaccinated.  That translates into 76.5 million adults.  Typically only 43.6 million would shun a vaccine. 

So what's going on here?

When asked why they would not be getting a vaccine, this is what they said:

·         89% are worried about side effects

·         85% said they thought the vaccines were developed and tested too quickly

·         80% said they wanted more information about how well the vaccines work

·         74% said they feel alarmed after seeing too many mistakes made by the medical system in the past

·         68% said they didn't think they needed the vaccine

 

Where does "being afraid of needles" fit in?

According to a research study from University of Michigan, 20% - 30% of adults studied cited concern about needles, ranging from mild anxiety to a phobia strong enough to keep some from seeking medical care.

And for those folks, billboards with oversized photos of needles may be the force that is driving them away. (Appleby, 2021)

What do you think?  Are the reasons people stated in the poll accurate?  Or is it all about fear?  What can we do to encourage these people to get the Covid-19 vaccine? Will doughnuts do the trick?

 

Ellwanger, S. (2021, March 23)  Krispy Kreme Spreads 'Sweet Support' To Vaccine Recipients.  mediapost.com.  Retrieved March 23, 2021, from https://www.mediapost.com/publications/article/361634/krispy-kreme-spreads-sweet-support-to-vaccine-re.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121816&hashid=ybq2buULrntyGS6NfbELk0afrrI

Villarreal, D. (2021, March 5)  57% of Those Who Won't Get COVID Vaccine Say They Generally Avoid Them: Poll.  newsweek.com.  Retrieved March 23, 2021, from  https://www.newsweek.com/57-those-who-wont-get-covid-vaccine-say-they-generally-avoid-them-poll-1574195

Appleby, J. (2021, March 8)  Fear of needles may keep many people away from Covid vaccines.  nbcnews.com.  Retrieved Match 23, 2021, from  https://www.nbcnews.com/health/health-news/fear-needles-may-keep-many-people-away-covid-vaccines-n1259773

 

Will Fear Motivate You to Back-up Your Computer Files?

A 2010 global survey found that 89% of home PC users do not perform regular backups, and 67% have lost digital pictures.  (Global Data Backup Survey Results, 2010)

Yet to quote Tom Murray, SVP of Marketing at Carbonite, the company’s advertising efforts to convince potential customers to use them for storage backup, which featured testimonials from satisfied customers, “wasn’t breaking through the way we needed it to.” (Baar, 2012)

So, they’re changing strategies and focusing on consumers’ fears of losing pictures.  It sounds like a good idea considering the 2010 survey also said that 69% of home PC users are most worried about losing their digital pictures.

What do you think?  Are you backing up your photos?  If not, will you after seeing this commercial?

http://www.youtube.com/watch?v=K4QAA4VQniw

(2010, June 25)  Global Data Backup Survey Results.  consumerstatistics.org. Retrieved February 22, 1012, from

http://www.consumerstatistics.org/global-data-backup-survey-results/

Baar, A. (2012, February 21) Carbonite Encourages Planning For Loss.  mediapost.com. Retrieved February 22, 1012, from

http://www.mediapost.com/publications/article/168238/carbonite-encourages-planning-for-loss.html