A 2010 global survey found that 89% of home PC users do not perform regular backups, and 67% have lost digital pictures. (Global Data Backup Survey Results, 2010)
Yet to quote Tom Murray, SVP of Marketing at Carbonite, the company’s advertising efforts to convince potential customers to use them for storage backup, which featured testimonials from satisfied customers, “wasn’t breaking through the way we needed it to.” (Baar, 2012)
So, they’re changing strategies and focusing on consumers’ fears of losing pictures. It sounds like a good idea considering the 2010 survey also said that 69% of home PC users are most worried about losing their digital pictures.
What do you think? Are you backing up your photos? If not, will you after seeing this commercial?
(2010, June 25) Global Data Backup Survey Results. consumerstatistics.org. Retrieved February 22, 1012, fromhttp://www.consumerstatistics.org/global-data-backup-survey-results/
Baar, A. (2012, February 21) Carbonite Encourages Planning For Loss. mediapost.com. Retrieved February 22, 1012, fromhttp://www.mediapost.com/publications/article/168238/carbonite-encourages-planning-for-loss.html