Wednesday, March 6, 2019

Knowledge is Power. So how powerful are you?


Since I am a university professor I suppose it comes as no surprise that this is my favorite quote.  It is attributed to Sir Francis Bacon, Lord Chancellor of England circa 1597.  Bacon was the father of Empiricism - the scientific field that emphasizes the gathering of data through experiments.

The reason I thought about the quote today was that TheSkimm mentioned it in their story about the Chinese hackers targeting colleges for maritime military secrets.  https://www.theskimm.com/recent

That's a fairly straight-forward example of seeking knowledge to gain power, so we are outraged.

But what about the bigger discussions that have been taking place lately about data mining?  Clearly that is also a perfect example of "knowledge is power" too, since data enables marketers to more efficiently target consumers and sell their products and services more effectively.

And as we have seen lately, data can also be used to influence elections, amplify false rumors and perpetuate discrimination.

Sadly, 27% of Americans, mostly Trump supporters, visited a fake news site between 10/17/16 and 11/14/16.  And research shows that fake news spreads faster than real news, probably due in part to its sensationalism. (Guess, Nyhan, Reifler, 2018)

So what is someone to do?  First, get your news from a reliable source.  There's a reason why the readership of the New York Times is up.  Second, be well informed enough that you know when something is clearly fake.

Apparently the most read fake news story of the election was "Pope Francis Endorses Trump."  I remember seeing that headline and chuckling while thinking - "I sincerely doubt it."  Needless to say, I skipped the article.  Hopefully you did too.


Guess, A., Nyhan, B., Reifler, J. (2018, January 8)  Selective Exposure to Misinformation: Evidence of the consumption of fake news during the 2106 U.S. presidential campaign. European Research Council.  Retrieved March 3, 2019, from,

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