Wednesday, February 27, 2019

What keeps Gen Z up at night?


Our childhood experiences and fears shape our attitudes for the rest of our lives.  As a late end Baby Boomer who was raised watching the Vietnam War during dinner, is it any wonder that I am adamantly anti-war?

Likewise Gen X, the first generation of "latch-key" kids dealing with working mothers and divorce, experienced disappointment and fragmentation, which has led them to value life/work balance and individual choice.

Millennials, as we have learned, have been deeply scarred by 9/11 and the great recession. Therefore they are pessimistic in their outlook and avoid risk taking.

So what about Gen Z? 

This week the New York Times published the cartoons that won its 2018 editorial cartoon contest. 

You can check out the winning efforts here...

And when you do you will see that the issues on the minds of today's 16 and 17 year olds are - school shootings, racism, global warming, tax cuts for the rich and whether tech companies are evil. 

Hmm.  That's an awful lot to be worrying about.  Kudos to all the winners.

Wednesday, February 20, 2019

Has Trump Worn Out?


According to the failing New York Times, who in case you missed it is now back in the black after adding 265,000 digital subscribers in 4Q 2018, Trump has publicly attacked the Russia investigation more than 1,100 times.  (Buchanan & Yourish, 2019)

That's a lot of noise.  Research shows that repetition is an important part of persuasion.  Based on Hermann Ebbinghaus's research from 1885, after three exposures 67% of viewers will recall the message.  Three more exposures over the next 90 days brings the total to ~95%.  You can read more about it here...


We also know that with enough repetition we will even believe a lie because it becomes familiar - part of our new normal and therefore we mistake it for the truth.  You can read more about that here...


But if messaging continues beyond six exposures it begins to wear out.  And according to research after 10 exposures additional repetition is useless.  Because by then everyone has absorbed and evaluated the message, and will simply begin to block it out.  (Pechmann & Stewart, 2012)

Hmm.  So what does 1,110 exposures get you?  Is anyone still listening other than the news media?


NY Times swing to profit on subscriber, advertising gains.  phys.org.  Retrieved February 20, 2019, from  https://phys.org/news/2019-02-ny-profit-subscriber-advertising-gains.html

Buchanan, L., Yourish, K. (2019, February 20)  Trump Has Publicly Attacked the Russia Investigation More Than 1,100 Times.  nytimes.com.   Retrieved February 20, 2019, from

Cornelia Pechmann & David W. Stewart (1988) Advertising Repetition: A Critical Review of Wearin and Wearout, Current Issues and Research in Advertising, 11:1-2, 285-329   Retrieved February 20, 2019, from  https://doi.org/10.1080/01633392.1988.10504936

Wednesday, February 13, 2019

Blackface, really?


Like many people, I have been stunned by the recent disclosure of a range of inappropriate behavior by some of our politicians in their youth.  And probably like some of you, I have been searching for reasons why.

Let's start with the most obvious.  It's all about belonging to the tribe.  For most of us the need to belong is a driving force in our lives.  We're hard wired that way.  Here's a blog I wrote about it...


The need to belong is so strong in fact, that in order to continue to belong to the tribe, we are willing to engage in behavior that we would normally shun.  Like lying.  Research shows that people will even go so far as to misidentify the size of a line when there is peer pressure for them to do so.   (Asch, 1955)

Check out this segment of Brain Games to see it for yourself...

The other part of the equation is age.

Research shows that the human brain continues to mature during adolescence. Specifically the prefrontal cortex, the region of the brain responsible for things like distinguishing good from bad and predicting the outcome of one's actions does not fully develop until age 25.
(Arain, M., Haque, M., Jonal, L., Mathur, P., Nel, W., Rais, A., Sandhu, R., Sharma, S., 2013)

That comes as no surprise to me based on my interactions with my students over the past decade.  But for people who don't have much opportunity to interact with 20-something's this may be news.

I have no reason to believe that politicians are any more likely to commit thoughtless acts than are people who choose other professions, so I have to sadly conclude that there are many people out there who fail to consider the feelings of others when they act.

But make no mistake about it.  These are the acts of children whose brains are not fully developed.  So before we pass judgment on anyone, it might be worth considering their subsequent actions as adults.  We all grow up.  And some of us change.  So let's look a bit closer before we decide how to react.


Asch, S. (1955, October 19)  Studies of Independence and Conformity: I.A Minority of One Against a Unanimous Majority.  Psychological Monographs: General and Applied.  Retrieved February 12, 2019, from http://psyc604.stasson.org/Asch1956.pdf

Arain, M., Haque, M., Jonal, L., Mathur, P., Nel, W., Rais, A., Sandhu, R., Sharma, S. (2013, April 3)  Maturation of the adolescent brain.  nih.gov.  Retrieved February 11, 2019, from

Wednesday, February 6, 2019

I'm stressing out - pass the donuts please


Everyone makes bad decisions when they are stressed.

I teach decision-making for a living.  So you would think that I would be really good at it.  But the truth is that I make the same mistakes as everyone else does.  Because just like everyone else when I make decisions, I often let my emotions get the best of me. 

That's not a personality flaw.  It's the truth.  All decisions are emotional.  And there are physical reactions attached to those emotions that are tough to ignore.

It's not your imagination that you crave sweets more when you are under stress.  Research shows that stress activates the parts of the brain linked to the enjoyment of tasty foods, and sends fewer messages to the part of the brain that affects long-term planning. (Maier, Makwana & Hare, 2015)

I try to remember that when I reach for the donuts.  But mostly I just don't buy them.  It's too tough to resist temptation when my brain is on pause.


Maier, S., Makwana, A., Hare, T. (2015, August 5)  Acute Stress Impairs Self-Control in Goal-Directed Choice by Altering Multiple Functional Connections within the Brain’s Decision Circuits. Neuron  Retrieved June 5 2018 from https://www.cell.com/neuron/fulltext/S0896-6273(15)00627-3