I was looking for a topic for this week's blog, so I went to adage.com. I haven't visited in a while. In the interim, they redesigned their site.
It's an interesting approach. The landing page is fairly typical - with one ad in a box. No banners. But if you scroll down you get a series of squares with ads intermingled. I find the ads less intrusive in this environment. And at the very least I am looking at the visual and registering the brand name. I tend to tune the boxes out when they are along the side.
The ads were a mix. The first was for a company I buy from regularly. The next one was from a site I looked at, but didn't buy from. The last was for Cats -- been there done that, showed no interest online. But I do live in Manhattan.
You can take a look at the design here...
This got me wondering about your favorite website designs and how you think they are impacting your decision-making when they serve you ads for other products. Are the ads integrated? Are they still using banners? What about pop-ups? Do you have a preferred approach?