I was
looking for a topic for this week's blog, so I went to adage.com. I haven't visited in a while. In the interim, they redesigned their site.
It's
an interesting approach. The landing
page is fairly typical - with one ad in a box.
No banners. But if you scroll
down you get a series of squares with ads intermingled. I find the ads less intrusive in this
environment. And at the very least I am
looking at the visual and registering the brand name. I tend to tune the boxes out when they are
along the side.
The
ads were a mix. The first was for a
company I buy from regularly. The next
one was from a site I looked at, but didn't buy from. The last was for Cats -- been there done
that, showed no interest online. But I
do live in Manhattan.
You
can take a look at the design here...
This got
me wondering about your favorite website designs and how you think they are
impacting your decision-making when they serve you ads for other products. Are the ads integrated? Are they still using banners? What about pop-ups? Do you have a preferred
approach?
