According to a new study from iModerate, 82% of Millennials say brick-and-mortar locations are important to them. 80% of Gen Z agree. But only 69% of Gen Xers and 65% of Boomers do.
Not surprisingly, each group is seeking different things from their shopping experiences. Gen Z is all about customization and experimentation, Millennials are all about efficiency, while Gen Xers want to escape. And Baby Boomers? We want comfort and space. (Mahoney, 2016)
As a Boomer, that sounds about right to me. What about you? Do you think this research captures the way that you feel about in-store shopping?
Mahoney, S. (2016, March 30) For Gens Y And Z, In-Store Experience Is Critical. mediapost.com. Retrieved April 1, 2016, from