Friday, April 8, 2016

Campbell's says their cans will be BPA free by 2017... gee I thought they already were.

In 2012 Campbell's promised to eliminate BPA from its can linings.  I didn't realize it would take five+ years.  I guess the linings other companies are using in Europe weren't good enough for them.

They say the new linings which use acrylic or polyester linings will be safer.  I'm not sure that I believe that.  Why would one petroleum based product be better than another?  In fact, they could be worse, but we don't know it yet.

Truthfully I took Michael Pollan's advice back in 2007 and eliminated all processed foods from my diet.  And I won't be going back.

But my bigger question is whether it makes sense for companies to even release information that involves making their products healthier and safer.  Are they just drawing attention to a problem that most consumers were unaware of?  There seems to be a spate of announcements like this coming out lately.  And, they all make me wonder what they aren't telling me.

So perhaps the best approach is the one that Kraft recently took with their Mac & Cheese.  They reformulated the product to replace artificial dyes, waited several months, sold 50 million boxes, and then shared the news. 

Here's the commercial...

Very interesting.  And I think it will be far more effective then telling me what's wrong with your product and then waiting 5 years to fix it.  What do you think?

Lukovitz, K. (2016, March 29)  Campbell Says Its Packages Will Be BPA-Free By Mid-2017.  Retrieved April 8, 2016, from

Kell, J. (2016, March 7)  Kraft Mac & Cheese Changed Its Recipe And Nobody Got Mad.  Retrieved April 8, 2016, from

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