In 2012
Campbell's promised to eliminate BPA from its can linings. I didn't realize it would take five+ years. I guess the linings other companies are using
in Europe weren't good enough for them.
They
say the new linings which use acrylic or polyester linings will be safer. I'm not sure that I believe that. Why would one petroleum based product be
better than another? In fact, they could
be worse, but we don't know it yet.
Truthfully
I took Michael Pollan's advice back in 2007 and eliminated all processed foods
from my diet. And I won't be going back.
But my
bigger question is whether it makes sense for companies to even release
information that involves making their products healthier and safer. Are they just drawing attention to a problem that
most consumers were unaware of? There
seems to be a spate of announcements like this coming out lately. And, they all make me wonder what they aren't
telling me.
So
perhaps the best approach is the one that Kraft recently took with their Mac
& Cheese. They reformulated the
product to replace artificial dyes, waited several months, sold 50 million
boxes, and then shared the news.
Here's
the commercial...
Very
interesting. And I think it will be far
more effective then telling me what's wrong with your product and then waiting
5 years to fix it. What do you think?
Lukovitz,
K. (2016, March 29) Campbell Says Its
Packages Will Be BPA-Free By Mid-2017. mediapost.com. Retrieved April 8, 2016, from
Kell,
J. (2016, March 7) Kraft Mac &
Cheese Changed Its Recipe And Nobody Got Mad.
fortune.com. Retrieved April 8, 2016, from
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