On March 23, Carlsberg offered free half pints of beer in a special chocolate glass at a pop-cafe made entirely of chocolate.
The bar was located outside the Old Truman Brewery in London, and only lasted half a day, but seems to have been a delicious success.
I'll bet there are some pics of it posted on Instagram and Facebook.
What do you think of the use of events in marketing? Have you attended any? Put photos online? Made a purchase?
Beltrone, G. (2016, March 24) Ad of the Day. adweek.com. Retrieved March 25, 2016, from