In the March 16th episode, timed to coincide with March Madness, State Farm Insurance was integrated into the plot of black-ish.
The show's resident ad exec, got his client, State Farm, to sponsor his son's basketball team, which was then named "State Farm Good Neighbors." The episode also included multiple verbal mentions and visual ad exposure on team jerseys, fan apparel, gym signage, water bottles and cooler tables. That's a lot of swag.
State Farm already has a significant presence when it comes to supporting basketball, so this approach seems like it might be a good fit.
What do you think? Do you notice product integrations in your tv shows? Have they motivated you to buy something? Did this?
Friedman, W. (2016, March 16) State Farm Creates Branded Integration For ABC's 'black-ish' mediapost.com. Retrieved March 17, 2016, from