If
you're a Gen X mom buying baby products from The Honest Company, then you
probably know who Jessica Alba is, and what you know about her is important to
you and part of the reason that you buy her products.
But
what about the other products and services that you buy? Do you know who the team is behind those
brands? And do you want to?
According
to mediapost.com, one way to engage Millennials is to "introduce your
team." They advocate use of an
interactive "About Us" page with dedicated bios, colorful photos,
blurbs and fun facts about employees.
They even go so far as to suggest the inclusion of employee social media
handles for users to connect directly with them.
What
do you think? Do you want to know your
team? How well? Does it vary based on brand? And does this make sense from a company
perspective?
Johnson,
B. (2015, September 4) How to Engage And
Educate Millennials On Your Brand. mediapost.com. Retrieved September 10, 2015, from
