Casamigos tequila is launching its first advertising campaign. It uses online videos and social media to engage potential users. Fans are asked to document their idea of friendship and post it on social media, winners to be shared on Casamigos social media channels. (Irwin, 2015)
Matthew McConaughey's Lincoln campaign has already demonstrated the ability of celebrity spokespeople to sell things to Millennials, but does having a celebrity owner matter ? He certainly has done lots of publicity for the brand over the past two years.
And what do you think of this communications strategy? Have you heard of Casamigos? Have you seen the videos? Do you think it's likely that you would if you hadn't read about it here?
Here's a look at one of the videos -- music by Lukas Nelson, Willie's son. What do you think? Does it make you want to buy Casamigos?
Irwin, T. (2015, June 18) Celebrity-owned Casamigos Tequila Launches First Campaign. mediapost.com. Retrieved June 18, 2015, fromhttp://www.mediapost.com/publications/article/252215/celebrity-owned-casamigos-tequila-launches-first-c.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=83752