Casamigos
tequila is launching its first advertising campaign. It uses online videos and social media to
engage potential users. Fans are asked
to document their idea of friendship and post it on social media, winners to be
shared on Casamigos social media channels. (Irwin, 2015)
Matthew
McConaughey's Lincoln campaign has already demonstrated the ability of
celebrity spokespeople to sell things to Millennials, but does having a
celebrity owner matter ? He certainly
has done lots of publicity for the brand over the past two years.
And
what do you think of this communications strategy? Have you heard of Casamigos? Have you seen the videos? Do you think it's likely that you would if
you hadn't read about it here?
Here's
a look at one of the videos -- music by Lukas Nelson, Willie's son. What do you think? Does it make you want to buy Casamigos?
Irwin,
T. (2015, June 18) Celebrity-owned
Casamigos Tequila Launches First Campaign.
mediapost.com. Retrieved June 18, 2015, from
http://www.mediapost.com/publications/article/252215/celebrity-owned-casamigos-tequila-launches-first-c.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=83752
