Johnnie Walker's premier Blue Label blend is now available in a "smart bottle." If you buy one, or are are lingering close to a bottle, you will be able to read the tags with your smart phone. These will include promotional offers, cocktail recipes and branded content. (Lukovitz, 2015)
So what do you think? Will this "amazing new consumer experience" generate increased sales?
Lukovitz, K. (2015, March 5) Johnnie Walker Unveils Smart Bottle That Sends Marketing Messages. mediapost.com. Retrieved March 6, 2015, from