Following the flood of Super Bowl ads designed to make an emotional connection with prospects, someone clever has coined the phrase "sadvertising" to describe the genre. I think it fits.
Clearly the trend has not yet peaked. Caldwell Bankers, a real estate firm, has announced a partnership with Adopt-a-Pet.com. Since 43 million US households have dogs they think it's a good fit. (Irwin, 2015)
And of course the ad, which will run on the Academy Awards, is filled with sad doggies waiting at home for the return of their humans. Awww.
But will it sell real estate? What do you think?
Irwin, T. (2015, February 11) Coldwell Banker Supports Dog Rescue in Latest Campaign. mediapost.com. Retrieved February 13, 2015, fromhttp://www.mediapost.com/publications/article/243506/coldwell-banker-supports-dog-rescue-in-latest-camp.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=80124