The film version of 50 Shades of Grey will debut just in time for Valentine's Day. Trojan has created a :15 teaser which will run in theaters, designed to drive people to a 2 minute plus video on YouTube.
The video will also be promoted on Facebook and Twitter, and consumers are being encouraged to join the dialog at #50ShadesofTrojan.
The campaign is targeted primarily to women in a relationship, but Trojan believes that all couples will relate. I think they may be right. (Irwin, 2015)
Take a look and see what you think.
Does it make you want to buy Trojan lubricants and vibrations?
Irwin, T. (2015, February 4) Trojan Pegs Video To '50 Shades Of Grey' mediapost.com. Retrieved February 5, from http://www.mediapost.com/publications/article/243117/trojan-pegs-video-to-50-shades-of-grey.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=79969