Following the flood of Super Bowl ads designed to make an emotional connection with prospects, someone clever has coined the phrase "sadvertising" to describe the genre. I think it fits.
Clearly
the trend has not yet peaked. Caldwell
Bankers, a real estate firm, has announced a partnership with Adopt-a-Pet.com. Since 43 million US households have dogs they
think it's a good fit. (Irwin, 2015)
And of
course the ad, which will run on the Academy Awards, is filled with sad doggies
waiting at home for the return of their humans.
Awww.
But
will it sell real estate? What do you
think?
Irwin,
T. (2015, February 11) Coldwell Banker
Supports Dog Rescue in Latest Campaign. mediapost.com. Retrieved February 13, 2015, from
http://www.mediapost.com/publications/article/243506/coldwell-banker-supports-dog-rescue-in-latest-camp.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=80124
