Do you have a breakfast story you want to share?

Kellogg's has just launched "Open For Breakfast" a new digital campaign designed to "hear what's on people's minds and share stories about Kellogg's."  Seriously?  Do people really want to be that engaged with their morning cereal? 

Of course with flat sales since 2008, and people being more concerned about what's in the food they are eating, it does make sense to open a dialog.  But it's not going to turn cereal into a protein so I'm not sure it's going to help. 

Maybe they would be better off retargeting their brands to busy working people and selling breakfast for dinner.  I know plenty of people who are already there.

Lukovitz, K. (2015, January 20)  Kellogg Seeks Input in New 'Open for Breakfast' Campaign.  mediapost.com.  retrieved January 23, 2015, from http://www.mediapost.com/publications/article/242068/kellogg-seeks-input-in-new-open-for-breakfast-ca.html?edition=79524