With
cereal volume sales declining or flat every year since 2000, both General Mills
and Kellogg's have announced new sales initiatives in the past few months. Among these is the move to market cereal for
non-breakfast occasions. Currently
around 20% of cereal eating happens outside of breakfast. But companies see potential for growth.
For
instance, Cinnamon Toast Crunch is a popular snack for 20 & 30 somethings
to eat while playing video games at night.
So, the brand sponsored a videogame conference last year. (Nassauer, 2014)
What do you think? Would you like some
Fruit Loops for your afternoon snack?
2 comments:
I think this is a great idea (and I LOVE cereal!). The brands that get ahead with this kind of messaging definitely have the opportunity to grow sales. What Cinnamon Toast Crunch did was very smart.
I agree with Erin, I used to eat cereal when I'm working late in the office. Not fruit loops but something healthier =)
Cereal could easily be marketed as just a go-to snack like almonds rather than just for breakfast. Would be interesting to see what other events will Cinnamon Toast Crunch sponsor next.
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