With cereal volume sales declining or flat every year since 2000, both General Mills and Kellogg's have announced new sales initiatives in the past few months. Among these is the move to market cereal for non-breakfast occasions. Currently around 20% of cereal eating happens outside of breakfast. But companies see potential for growth.
For instance, Cinnamon Toast Crunch is a popular snack for 20 & 30 somethings to eat while playing video games at night. So, the brand sponsored a videogame conference last year. (Nassauer, 2014)
What do you think? Would you like some Fruit Loops for your afternoon snack?