In 2013 Evian released a video called "Baby & Me," where people danced with baby versions of themselves. To date it has drawn roughly 140 million views.
Now they have released a new baby-themed video with a Spider-Man twist. They even posted a trailer for it last week to drum up interest and increase anticipation. (Lukovitz, 2014)
If you haven't seen them yet, here is the original.
And here is the new one.
So do you think these will increase sales of Evian? Will you buy some?
Lukovitz, K. (2014, April 3) Spider-Man Meets His Baby Me In Latest Evian Video. mediapost.com. Retrieved April 4, 2014, from http://www.mediapost.com/publications/article/222874/spider-man-meets-his-baby-me-in-latest-evian-video.html?edition=71475