Friday, April 4, 2014

Cute video but will it sell anything?


In 2013 Evian released a video called "Baby & Me," where people danced with baby versions of themselves.  To date it has drawn roughly 140 million views.

Now they have released a new baby-themed video with a Spider-Man twist.  They even posted a trailer for it last week to drum up interest and increase anticipation.  (Lukovitz, 2014)

If you haven't seen them yet, here is the original.



And here is the new one.




So do you think these will increase sales of Evian?  Will you buy some?



Lukovitz, K. (2014, April 3)  Spider-Man Meets His Baby Me In Latest Evian Video.  mediapost.com.  Retrieved April 4, 2014, from  http://www.mediapost.com/publications/article/222874/spider-man-meets-his-baby-me-in-latest-evian-video.html?edition=71475

2 comments:

  1. I think that these two commercials are extremely funny and smart. I think Evian does a great job in getting its message out there (to live young). I think that it was strategically the right move for Evian to partner up with Spider Man, especially since the movie is coming out soon. They took their first idea, which garnered viewer success, and gave it a little twist by using Spider Man, a movie I'm sure everyone is going to go see. I'm not much of an Evian drinker, I'm a Poland Spring fan, but I would definitely try Evian after seeing this commercial (I most certainly want to "live young!").

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  2. I've also loved the Evian commercials with Baby and Me theme going back to the baby roller skaters - I simply can't stop watching them.

    I love commercials with babies or kids in them and it seems I'm not the only one as this formula has been a proven success for Evian and many other commercials such as E-Trade, AT&T, Kit Kat, etc.


    But the old-aged question does it want to make you buy the product is another story? Probably not. I think commercials that entertain and are popular to viewers that has gone viral benefits more with the product's branding rather than sales. Unless the commercial is also informative - showing the products's features and benefits then it might drive up sales. But even with that many consumers have loyalty brand and may not be easily swayed. Case in point is with the new Galaxy phone which has better feature than iPhone but I still wouldn't switch as I am Apple loyalist.

    In the case of Evian, it doesn't want to make me buy the water because I simply don't like the taste of Evian - it has an after taste. So, no matter how much I love their commercials I will not buy the water.
    G




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