In an effort to differentiate
itself from the competition, Loews Hotels is partnering with Fiat. While some locations will offer chauffeured
services to guests, others will offer loaner vehicles for up to three hours a
day.
Elizabeth Harlow, SVP of
Marketing for Loews Hotels says that they are looking to align themselves with
brands that share their core values -- i.e. exciting, approachable and local.
(Irwin, 2014)
So what do you think? Is this a good partnership? Will it generate more sales for both parties?
Irwin, T,. (2014, March 12) Loews Hotels Partners With Fiat. mediapost.com. Retrieved March 13, 2014, from http://www.mediapost.com/publications/article/221257/loews-hotels-partners-with-fiat.html
