In an attempt to engage consumers via user-generated
content, PepsiCo is bringing Vines submitted by users to digital billboards in
the UK.
In support of Pepsi Max's "Unbelievable"
campaign, PepsiCo is inviting British consumers to submit Vines showing
themselves doing something that defies imagination, along with the hashtag
#LiveForNow. (Sass, 2014)
I can certainly see people in engaging some foolhardy
behavior in pursuit of their 15 minutes of fame , but I'm not so sure they will
buy more Pepsi Max. What do you think?
Sass, E. (2014, February 19) PepsiCo Putting Vines On Digital Billboards
in UK. mediapost.com. Retrieved
February 20, 2014, from http://www.mediapost.com/publications/article/219903/pepsico-putting-vines-on-digital-billboards-in-uk.html
