Friday, February 14, 2014

Will you shop at Tiffany because of the 'No Dirty Gold' Movement?

Just in time for Valentine's Day, Tiffany, Target and Helzberg have joined the 'No Dirty Gold' movement.  According to the EPA, mining continues to be the country's most toxic industry.  And a single gold ring creates about 20 tons of mine waste.  That's pretty horrifying. 

The group's pact includes a promise to study metals supply chain, improve supplier sourcing criteria, increase recycled gold content, and seek more responsibly produced metals.  (Mahoney, 2014)

So what do you think?  Will this turn you into a Tiffany shopper?

Mahoney, S. (2014, February 13) Tiffany, Target Join 'No Dirty Gold' Movement,, Retrieved February 13, 2104, from

1 comment:

  1. Being already a fan and a shopper of Tiffany's due in part as a teenager my mother introduced me to the movie "Breakfast at Tiffany's" and quickly became one of my all time favorite movies and a person who strive to be greener, this latest news that Tiffany is joining the No Dirty Gold Movement solidifies my loyalty to the company.
    But the company has been a legendary store before the movie because of its reputation for having the best quality of jewels/ merchandise. It also has a reputation of being the firsts:according to the source, since the early 80's Tiffany began to shift towards directly owning and managing more stages of its manufacturing process to improve quality, and manage budget better, Starting in 1992,Tiffany was committed to cutting and polishing their own diamonds, buying directly at the mine head, so they could identify exactly where more of their diamonds are coming so they can attest to the social and environmental conditions at those mine sites.

    So it is no surprise to me that the company's is once again the first to adopt a more greener stance on damaging mining practices.This move will definitely solidify their existing loyal customers as well as gain others who are environmentally aware. This is a good PR move as well as socially conscious move for the company.