After a year of declining sales,
Volkswagen is taking a variety of steps to get the brand back on the acceleration
track. Strategically, they have decided
to focus on the fact that they have more cars on the road with 100,000 miles or
more than any other brand. (Greenberg, 2014)
It's an interesting strategy, but
will it get them on the consideration list for Gen Y?
Greenberg, K. (2014, January
29) VW's Brand Strategy Hones In On
Product. mediapost.com. Retrieved
January 31, 2014, from
http://www.mediapost.com/publications/article/218405/vws-brand-strategy-hones-in-on-product.html?edition=69380
