NY is
definitely the land of the weird. Man in
his underwear – must be the Naked Cowboy. People talking to themselves – oh wait that
happens everywhere now.
But
these past few weeks a couple of interesting promotions are making even jaded New
Yorkers take a second look. First there
was a promotion for the new movie version of Carrie. When a standard
coffee shop argument turned telekinetic, even the most oblivious smartphone
users reacted. Here is the video that
was distributed and run by various news outlets.
And
this weekend, you may find a Star Trek character delivering your groceries. GE has partnered with Star Trek to promote
their “Brilliant Machines” with this commercial.
For
the local promo they have partnered with TaskRabbit to rebrand deliverers as
TrekRabbits. Post a task under $35
between 10/10 and 10/13 and you may find yourself randomly selected for a warp
speed delivery.
Hmm. Sounds like fun, but will it really help GE
sell stuff? Or will New Yorkers assume
that the characters are in town for ComicCon?
Likewise will viewers of the ‘sNice video go to see Carrie? Will you?
McDaniel, M. (2013, October 7) Customers Freak Out as Viral Video Unleashes
'Carrie' in a Coffee Shop. movies.yahoo.com. Retrieved October 10, 2013, from http://movies.yahoo.com/blogs/movie-talk/viral-video-unleashes-carrie-coffee-shop-155157580.html
Golembewski, V. (2013, October 10) Live Long & Prosper With
Trekkie-Delivered Groceries. refinery29.com. Retrieved October 10, 2013, from http://www.refinery29.com/2013/10/55134/task-rabbit-star-trek-delivery?utm_source=feed&utm_medium=rss
