Yes, I know it’s shocking since I basically qualify as a health nut these days and can’t remember the last time I entered a QSR. But when I saw the Chipotle ad – Back to the Start – on the Grammy’s I was intrigued. Of course its message pushed my buttons since it focuses on sustainability and suggests an organic approach to farming.
But apparently I wasn’t the only one that found the ad, which was also viewed over 7 million times on YouTube, motivating since company revenue increased by 23% during the first half of 2012. (Vranica, 2012)
In case you missed it, you can check it out here.
Vranica, S. (2012, December 24) Bold Stunts, Bad Taste Mark Year’s Ads. Wall Street Journal. pB1