According to Vic Walia, senior director of brand marketing at Expedia, the company’s new campaign, which carries the tagline ‘Find Yours’, "focuses on how they strive to create an experience that makes each and every trip more relevant, rewarding, and transformational.” Clearly they read the happiness studies.
But where does user-generated content fit in? Walia says they are bringing humanity and emotion back to traveling. Hmm. It seems to me that there’s a bit too much emotion on plane flights these days.
In addition to mini-documentaries and travel-themed films which will be posted on their website, the effort includes a Twitter photo contest that seeks to get participants to post photos based on key words such as “innocence” and “nirvana.” On Pinterest consumers are invited to create a travel photo board. Winners of the contests will of course be treated to 4-day trips, with $10,000 going to the winning film. (Irwin, 2012)
So what do you think? Will you play the games and take a shot at a free vacation? More importantly will you book your next trip with Expedia?
Irwin, T. (2012, July 10) Expedia Campaign Features Real Experiences. mediapost.com. Retrieved July 11, 2012, fromhttp://www.mediapost.com/publications/article/178456/expedia-campaign-features-real-experiences.html?edition=48844