According to Vic Walia, senior director of brand marketing
at Expedia, the company’s new campaign, which carries the tagline ‘Find Yours’,
"focuses on how they strive to create an experience that makes each and every
trip more relevant, rewarding, and transformational.” Clearly they read the happiness studies.
But where does user-generated content fit in? Walia says they are bringing humanity and
emotion back to traveling. Hmm. It seems to me that there’s a bit too much
emotion on plane flights these days.
In addition to mini-documentaries and travel-themed films
which will be posted on their website, the effort includes a Twitter photo
contest that seeks to get participants to post photos based on key words such
as “innocence” and “nirvana.” On
Pinterest consumers are invited to create a travel photo board. Winners of the contests will of course be
treated to 4-day trips, with $10,000 going to the winning film. (Irwin, 2012)
So what do you think?
Will you play the games and take a shot at a free vacation? More importantly will you book your next trip
with Expedia?
Irwin,
T. (2012, July 10) Expedia Campaign
Features Real Experiences. mediapost.com. Retrieved July 11, 2012, from
http://www.mediapost.com/publications/article/178456/expedia-campaign-features-real-experiences.html?edition=48844
