As we approach the upfront season, Viacom has announced that they are bundling their tv and digital media properties together to provide clients with integrated media solutions for their communications needs.
Called Surround Sound, the new packages allow advertisers to reach targets such as “politically savvy, 20-something guys,” with commercials on The Daily Show and The Colbert Report, online video and display ads, mobile and email on the shows’ websites and other relevant Viacom properties such as spike.com.
It’s an interesting idea. What do you think? Will it be a successful one?
Peterson, T. (2012, March 21) Brands can target audience segments across platforms. adweek.com. Retrieved March 21, 2012, from http://www.adweek.com/news/television/viacom-bundling-tv-digital-buys-139096