Apparently I’m not the only one who thought it was foolish of ABC to dismiss All My Children and One Life to Live without considering other options. In my 5/5/11 column, I expressed concern that discounting the loyal Baby Boomers who watch these shows was a mistake. And that with a little creative thinking about product placements and internet/mobile distribution both shows could continue to be strong marketing vehicles for savvy advertisers.
This week comes word that Prospect Park agrees. The production company has licensed the shows from ABC with the intent of airing them on the Internet. Given that they paid Disney millions for the rights, they will explore not only product placements and sponsorships, but also online subscriptions. (Schechner, 2011)
How interesting. I can’t wait to see what happens. How about you?
Schechner, S. (2011, July 8) Canceled ABC Soaps Get a New Life on Web. Wall Street Journal, p B4