On March 8, Avon kicked off its yearly campaign to stop global violence against women. First started in 2008, and spearheaded by Reese Witherspoon, the campaign has raised $30 million to date.
For each $10 bracelet bought, $8.04 will be donated to the Avon Foundation for Women. They are also donating an unspecified percentage of sales earned from songs purchased from Avon Voices, and are encouraging women to name them their favorite non-profit on Ebay, so they will be able to donate $1 or more every time they make an Ebay purchase. (Mahoney, 2011)
What do you think? Is this strategy a winner? If you do buy a bracelet, will you buy some make-up too? Do you want to be asked to donate money every time you buy something on Ebay?
Mahoney, S. (2011, March 7). Avon, Witherspoon Expand Antiviolence Campaign. mediapost.com. Retrieved March 9, 2011, from