A recent study shows that nearly 1/3 of urban media consumers are watching television on their computers or mobile devices.
Interestingly, the numbers vary based on cultural background with 41% of Asians, 37% of Latinos, and 36% of African-Americans watching tv on alternative platforms compared to 25% of whites. (Friedman, 2011)
What about you? Did you watch the latest episode of American Idol on your iphone?
Friedman, W. (2011, March 11). Non-Traditional TV Viewing Surges. mediapost.com. Retrieved March 16, 2011, from