ConAgra Foods and TheMotherhood.com have partnered to launch “Cooking Connections,” a blogger-hosted virtual cooking school. For eight weeks, brands such as Tropicana and Clorox will connect with moms using live classes which will be cross-posted on Twitter and Facebook. (Lukovitz, 2011)
Back when I worked on food brands, I was a strong advocate of recipe advertising. My feeling was that people are always looking for cooking ideas, and if the recipe says to use Hunts Tomato Paste then people will.
Couple that with the fact that a recent BabyCenter survey showed that 81% of mothers use the internet to find new recipes and foods, and this idea seems like a winner to me. How about you?
Lukovitz, K. (2011, January 28) ConAgra Launches Online Cooking School. mediapost.com. Retrieved February 3, 2011, from