In the interest of full disclosure, let me start by saying that I am not a good target for car ads. I live in Manhattan, and haven’t owned a car since I was 19.
But, I can still recognize an effective ad when I see one.
While I watched the blur of car ads that dominated this year’s Super Bowl, I couldn’t help but think how Prius’s excellent product placements in Bones, which demonstrate many of its unusual safety and styling features as part of integrated storylines blew them all away. Is there any doubt that this is the future of television advertising?
Meanwhile though, we have the adorable mini-Darth Vader Passat spot. Using the Star Wars theme to connect with its audience, and the ever popular insight of a parent’s love for their child, it is the only car ad that I saw that I can even attribute to a specific advertiser.
You can check it out at: http://www.superbowl-commercials.org/2873.html
Who knows, it may even sell a few cars.