Thursday, January 27, 2011

With Green Attitudes Softening It’s Time For a Change in Strategy.

1/26/11

According to a recent online Harris Poll, Americans are less likely now to be thinking and acting green than they were in 2009.

Considering that most of that was just talk to begin with (only 13% purchased either more fuel-efficient/hybrid cars in 2009), it seems like a good time to start considering alternative approaches to reengage the population. (Loechner, 2010)

Luckily, based on recent research studies, we know what the secret is – peer pressure!

Remember those cards that you’ve seen on hotel visits urging you to reuse your towels to help the environment? The ones that were most successful were the ones that were the most specific. When the cards noted that 75% of hotel guests were participating in the program, towel reuse increased by 25%. But, when the messaging was specific to the room (i.e. 75% of guests who stayed in room 331 reused their towels) results were even higher. (Simon, 2010)

So now that we know how, we need to start implementing programs now. With only 36% of people surveyed agreeing that they are concerned about the planet they were leaving behind for future generations, there’s no time to waste.

Loechner, J. (2011, January 24). How Green Is My Attitude. mediapost.com, Retrieved January 25, 2011, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143455

Simon, S. (2010, October 18). The Secret To Turning Consumers Green. Wall Street Journal, p. R1 & R7.

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