The American Egg Board launched a new campaign this week courtesy of Grey NY. While the purpose of the campaign is to encourage the eating of eggs for breakfast on a daily basis, the consumer insight being used is that parents will do anything for their kids.
While this is indeed a powerful insight, which has been used successfully by many advertisers, one has to wonder how successful it will be when cooking from scratch has become a lost art; especially on weekday mornings. (“Got Eggs”, 2011)
(2011, January 17) Got Eggs? Grey Breaks Them Online, On TV Too. mediapost.com. Retrieved January 20, 2011 from