Thursday, January 20, 2011

Powerful insight – but will it sell any eggs?


The American Egg Board launched a new campaign this week courtesy of Grey NY. While the purpose of the campaign is to encourage the eating of eggs for breakfast on a daily basis, the consumer insight being used is that parents will do anything for their kids.

While this is indeed a powerful insight, which has been used successfully by many advertisers, one has to wonder how successful it will be when cooking from scratch has become a lost art; especially on weekday mornings. (“Got Eggs”, 2011)

(2011, January 17) Got Eggs? Grey Breaks Them Online, On TV Too. Retrieved January 20, 2011 from

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