The advantages for marketers who allow consumers to order food through Facebook seems obvious – a savings of $20,000 - $30,000, which they would have spent on building a website. There is also the possibility that the platform will allow them to better understand and communicate with customers, since it allows for two-way conversations. (Sullivan, 2010)
But what is the advantage for consumers? Is convenience enough? Or is knowing what others like to eat important?
Initial tests have showed a 10% increase in sales, and average checks that are three times higher than offline orders. Why?
Sullivan, L. (2010, November 17) Would You ‘Like’ Soup Along With That Facebook App? mediapost.com. Retrieved December 12, 2020, from