Thursday, December 30, 2010

But, did it do anything for Snickers?

12/30/10

The most liked spot from last year’s Super Bowl was the Snickers ad featuring Betty White. It did wonders for her career, leading to an appearance on Saturday Night Live and a role in a new sitcom. Good for her.

But the real question is, did it increase sales of Snickers? If it did, then the company sure isn’t saying so. (Goetzl, 2010)

I guess it’s better to run an ad people like instead of one that outrages them, as they did several years ago. Still if it doesn’t sell more Snickers then why waste $2 million+?

Goetzl, D. (2010, December 23). Super Bowl Ads Still Impact, Ask Betty White. mediapost.com. Retrieved December 30, 2010, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=141893&nid=122078

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