ESPN apparently thinks so. As new data continues to pour in about the skyrocketing increase in the size of the female sports fan market and their spending potential, ESPN has decided that the time is right to launch EspnW.com.
The site will cover both male and female sports and will provide information about training. It will also provide “Olympics coverage,” i.e. more human interest stories, since this is what ESPN’s research has told them is the gold standard for women. (Siegel, 2010)
Given that 76% of ESPN’s viewers are currently male this could be a rich source of new revenue. What do you think? Is it worth a try? Will it be a success?
Siegel, F. (2010, December 8) ESPN’s Big New Site For Women, EspnW.com Finally Launching Today. mediapost.com. Retrieved December 8, 2010, from