Do you “like” brands on Facebook? Why?

According to a new study by Lab42, 87% of Facebook users say that they “like” brands on Facebook.  Are you one of them?  What brands do you “like?”  Why?

The study says that most people who “like” a brand expect something in return such as promotions and discounts (34%) or free product (21%).  Is this what motivates you too?

But the study goes on to say that 46% of users who like a brand have no intention of buying it.  They either can’t afford it (46%) or want it for free (52%).  (Loechner, 2012)

So much for Sheryl Sandberg’s outrageous statement that “engagement always leads to revenue.”  (Dauble, 2012)

So where do you stand?  Are you one of the people who “like” brands but have no purchase intent?

Loechner, J. (2012, October 8)  Like It or Leave It.  mediapost.com.  Retrieved October 10, 2012, from

http://www.mediapost.com/publications/article/184677/like-it-or-leave-it.html

Dauble, J. (2012, October 1)  CNBC EXCLUSIVE:  CNBC EXCERPTS: FACEBOOK CHIEF OPERATING OFFICER SHERYL SANDBERG SPEAKS WITH JULIA BOORSTIN TODAY ON CNBC.  cnbc.com.  Retrieved October 10, 2012, from

http://www.cnbc.com/id/49167392/CNBC_EXCLUSIVE_CNBC_EXCERPTS_FACEBOOK_CHIEF_OPERATING_OFFICER_SHERYL_SANDBERG_SPEAKS_WITH_JULIA_BOORSTIN_TODAY_ON_CNBC