Will focusing on just three markets be a successful strategy for Jaguar?

10/14/10

For its latest campaign, Jaguar, who seems to be on a roll with a +13% sales increase versus last year, has decided to concentrate their limited budget in their three best markets – L.A., Miami and New York. Together these markets represent 13% U.S. And, as Jaguar points out, these are heavy travel markets so their plans include a significant billboard presence in airports.
(Greenberg, 2010)

Do you think this strategy will work? Or would they have been better off sponsoring Meet The Press?

Greenberg, K. (2010, September 10). Jaguar’s Marketing VP Dishes On Strategy. mediapost.com. Retrieved October 13, 2010, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=135495&nid=118468