Crate & Barrel has hired Reese Witherspoon to be their
first brand ambassador. The partnership
includes selling a selection of products from Reese's line - Draper James -- at
Crate & Barrel. And in 2018, the two
will co-design a line.
But first up is the holiday season. Here is the commercial...
So, what do you think?
What target market will be attracted to this communication? What personality types? People styles? And most importantly why? Also what techniques is Crate & Barrel
using to connect with their target?
Oh, and do you think it will work?
Stein,
M. (2017, October 11) Reese Witherspoon Spoofs
Her Entertaining Skills and Reveals a Collab That Will Make Shopping Her Line
Easier. people.com. Retrieved October 11, 2017, from
