I was intrigued when I learned from an ad in the main news section of The Wall Street Journal on Tuesday, that Starbucks has
partnered with Oprah to develop a new tea product called Oprah Chai Tea. It's apparently part of a new push by Starbucks to aggressively
grow its tea business. (Hmm. No wonder Lipton Tea ran its Muppet ad on the
Oscar's.)
The commercial for Oprah Chai Tea, which begins
airing on Monday, is sure to draw some hate mail since it includes a same-sex
partnership in its exploration of different kinds of moms. It also mentions that a 25 cent donation will
be made to charity for each cup bought.
(It doesn't mention that the charity is the Oprah Winfrey Leadership
Academy Foundation.) You can check it
out here now.
The spot also encourages viewers to bring their moms
in on Mother's Day for a free Teavana Oprah Chai. (Morrison, 2014)
So what do you think? Is partnering with Oprah a smart idea? And will you bring your mom in for some free
tea?
Morrison, M. (2014, May 2) Starbucks, Oprah Celebrate Mother's Day in
72andSunny Spot. adage.com. Retrieved May 2,
2014 from http://adage.com/article/news/starbucks-oprah-celebrate-mother-s-day-72andsunny-spot/293005/
