The last time I blogged about social media, it was to
discuss its increasing fragmentation and the new networks that are springing up
that appeal to specific niche targets.
Here’s the blog in case you missed it.
Here’s the blog in case you missed it.
This time we have new research from the Pew Research Center
about demographics for the more established social networks.
According to their data:
According to their data:
- Facebook skews
older than Twitter, Pinterest, Instagram and Tumbler – 35% of users are
65+
- City dwellers are
significantly more likely than rural residents to be on Twitter
- Women are five times
as likely as men to use Pinterest; and those women are more educated and
affluent than average
- Blacks and
Hispanics are more likely than whites to use Instagram
- Tumblr appeals most to the younger segment – 18-29
What do you think? Are your social media habits consistent with the research? How about your friends and acquaintances?
Moses, L. (2013, March 6)
Blacks and Hispanics Are More Likely Than Whites to Use Twitter. adweek.com. Retrieved March 6, 2013, from http://www.adweek.com/news/technology/blacks-and-hispanics-are-more-likely-whites-use-twitter-147666
Duggan, M. and Brenner, J. (2013, February 14) The Demographics of Social Media Users –
2012. Pew Research Center.
Retrieved March 6, 2013, from http://pewinternet.org/~/media//Files/Reports/2013/PIP_SocialMediaUsers.pdf
